Loyalty is in the eye of the beholder, according to new research. A Cornell study found that cereals marketed to children often feature characters looking down.

Mascots Look Kids Designed Cereal How Cereal Box Mascots Are Designed To Look At Kids

More than half of the 86 cereal box characters in 10 different grocery stores looked at a nearly 10-degree downward angle, making them more likely to create eye contact with children when shoppers stand the standard distance of 4 feet from the shelf.

Rick Wilking / Reuters

Cereal boxes marketed to adults, on the other hand, have characters with nearly straight gazes at a very slight upward angle about half a degree.

Mascots Look Kids Designed Cereal How Cereal Box Mascots Are Designed To Look At Kids

The Cornell researchers also confirmed previous studies that children’s cereals are placed half as high on supermarket shelves as adult cereals.

Mike Blake / Reuters / Reuters

Mascots Look Kids Designed Cereal How Cereal Box Mascots Are Designed To Look At Kids

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How Cereal Box Mascots Are Designed To Look At Kids

Loyalty is in the eye of the beholder, according to new research. A Cornell study found that cereals marketed to children often feature characters looking down.

Cereal boxes marketed to adults, on the other hand, have characters with nearly straight gazes at a very slight upward angle about half a degree.