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” Save Our Sisters ” is an anti-sex trafficking initiative. This is their print campaign.
Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.
Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.
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All the props were either real or painted on, keeping both authenticity and realism in mind.
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“Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
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Each ad includes a phone number to report abuse to “Save Our Sisters.”
This is a recreation of the goddess Lakshmi, goddess of wealth.
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