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Dr Martens ‘How to Wear’ campaign
Image by University of Salford
Fashion students from the University of Salford have teamed up with leading fashion brand Dr Martens on a one day live project to create imagery for the company’s new collection as part of its ‘How to Wear’ campaign.
Sixty students from the BA (Hons) Fashion Design and Fashion Image Making and Styling course were paired up and given only 30 minutes to choose garments, find a model and shoot on location. Each group produced five different fashion editorial photos which were then assessed by a panel of judges, with two winning students receiving a prize of Dr Martens products.
Dr Martens ‘How to Wear’ campaign
Image by University of Salford
Fashion students from the University of Salford have teamed up with leading fashion brand Dr Martens on a one day live project to create imagery for the company’s new collection as part of its ‘How to Wear’ campaign.
Sixty students from the BA (Hons) Fashion Design and Fashion Image Making and Styling course were paired up and given only 30 minutes to choose garments, find a model and shoot on location. Each group produced five different fashion editorial photos which were then assessed by a panel of judges, with two winning students receiving a prize of Dr Martens products.
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